Identity branding, Typeface design
HOVER is more than just a skateboard brand. it is a movement that represents fluidity, creativity, and freedom. This project was inspired by my passion for typography and brand identity design, merging the energy of skateboarding with the power of type. The tagline "Let’s Hover the World" reinforces this vision, inviting skaters to push boundaries, explore new spaces, and embrace creativity through movement.To visually align with this concept, the typography is designed to embody the idea of hovering.The strong, bold typeface with custom modifications further enhances the dynamic, fluid feel of the brand.
